 |
| dailymail.co.uk |
Liverpool executives have told Inside Sport that they have categorically ruled out EVER selling naming rights to Anfield.
Ian Ayre, Liverpool’s managing director, said: ‘We have no intention of exploring naming rights for Anfield. It has been a name deeply ingrained in our ground and our club for more than 100 years and I can’t imagine any Liverpool fan calling the current stadium anything else.
‘That’s different in a new-build stadium as it’s a new start and a new proposition, and we are actively talking to potential naming partners for a new stadium [if that happens], but we have never considered renaming our spiritual home of Anfield.’
